blogging brings business
An onsite blog will boost your search engine rankings and drive traffic to your website in the form of new visitors and eventually, customers. A blog serves a dual purpose of increasing the time that visitors spend on your site and helps to solidify your brand. Blogs are also important in establishing a social media presence by creating a valuable resource for engaging content.
Did you know that websites with a blog tend to have 434% more indexed pages? An important factor of SEO is having a lot of content for search engines to index and crawl. Blogging helps search engines more easily recognize your website as a resource. Here’s another great statistic, companies who blog receive 97% more links to their website. Every time an authoritative website links to a blog post or page, your website reaps the SEO benefits. Not only is blogging essential to boosting SEO rankings, but it helps you build relationships with your readers, position yourself as an expert in the field, and helps you share news and important information with your followers.
Blogging is also a key component of a successful inbound marketing strategy. With inbound marketing, you match educational content with the specific challenges your prospects face at the perfect time in their buying process. Blogging can play a number of different roles in your marketing program. Ask our team today to learn how blogging can benefit your business.
Interested in learning more about business blogging? Visit our blog post here.