Naturally, the more people we can attract to your website through channels such as Google searches and referrals from other reputable sites, the higher your potential for online sales. Sire’s team has extensive experience implementing search engine optimization strategies designed to increase online traffic and boost leads. Our process begins with keyword research to determine the words and phrases people may use to locate products such as yours. In addition to this, we would look at competing websites and select terms with a low number of competing sites but a high number of searches. Then, we can include those words/phrases on pages of your website.
Utilizing a combination of search engine friendly development techniques, keyword analysis, and registration with several directory sites, Sire can drive more people to your site, which can translate into new leads. Regular evaluations are key to ensuring your site continues to rank and create the desired amount of traffic.
Search Engine Optimization is not a one-size-fits-all process. Many factors contribute to a site’s ranking on search engines. It is important that your organization generates authority, contributing to your ranking strength. Link volume and quality are key indicators of a website’s SEO authority. It is just as critical to create compelling, high-quality content that matches certain search queries. This will add to your website’s relevance.
We consider several factors when optimizing websites for SEO. These include, but are not limited to:
- Content Quality
- Content Uniqueness
- Fully Crawlable Page
- Mobile Optimized Site
- Number of Backlinks
- Domain Authority
- Anchor Text
- Site Loading Speed
- Keyword Usage
- Google RankBrain
- Search Intent Match
- Content Freshness
- Expertise, Authoritativeness, and Trustworthiness
As we select keywords, we will look to you for terms that would be used when a prospective client would search for your organization. In addition, we put ourselves in the place of a prospect and create a persona to help us better decipher what things someone scouring the net would type in to find you. This might be a list of a hundred or more terms. We would then narrow down the list to around five or more highly-targeted words that would generate the most traffic to certain pages on your site as possible. Using these terms, we determine the best ratio of number of searches for each term to the number of competing pages across the web.
To better determine the track record of your site, we can perform bi-monthly reports on site traffic and after six months determine if there is a need for a change in your site keyword positioning. We will use log-analyzing software to determine the amount of traffic coming to your site, where it’s coming from, and where it’s going. This will help determine what people are most interested in on your site. Over time, your words may need to be adjusted due to new competing pages and search engines changing their indexing algorithms or just the natural pattern of what people are searching for regularly.